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The Sur Difference
Plant-based
and Vegan
At Sur, we’re firm believers in the ability of plants and nature to boost your daily well-being.
Science-Driven Approach
Our product development approach is grounded in science and evidence-based practices.
Rigorous Testing,
Our Promise
At Sur, testing is our commitment. We conduct clinical, third-party, and field tests on our products.
Love for the
Active Life
Unlock potential with Sur, the perfect companion for an active lifestyle. Boost sports performance, embrace a healthier you.
The Sur Story
Sur was started by a 7th-generation Illinois farmer who loves cycling and science. It’s run by, well, runners. We make reliable, plant-based supplements and nutrition essentials that’ve got your back in everything—from crushing it in sports to feeling good every day. At the heart of it all, we create products we’d actually use ourselves.
Behind The Science
At Sur we blend time-tested farming with our cutting-edge science. We begin by asking how nature, particularly plants, can solve the problem and how we can make it even better. Then, we combine generational wisdom, clinical research, third-party testing, and field trials to create products with proven results. Sometimes, it’s as simple as freeze-drying; other times, it’s a complex extraction process.
Quality You Can Trust
Seven generations of farming know-how has its perks. It helps us go over and above in sourcing the best fruits, vegetables, and other ingredients from here and around the world for our products. And we don’t stop there—everything is reviewed, tested, and traceable. We never cut corners.