Our mission: to unleash your full potential.
From farm to finish, Sur products exist to help athletes surpass the struggles of training with clean, natural phytonutrients. When fatigue hits, we’ll be there to push you through.
SUR COMES TO LIFE WITH OUR FIRST PERFORMANCE SUPPLEMENT: ALTRED™
AltRed™ is Betalains Unleashed™, newly studied and unique phytonutrients found in beets and other plants. The team at Sur™ discovered that our specific form and concentration of betalains has a profound effect aiding athletes in training and competition as a performance and recovery supplement.
THERE’S ANOTHER YOU INSIDE OF YOU. UNEARTH YOUR POTENTIAL WITH THE POWER OF PHYTONUTRIENTS.
I will embody clean performance.
I will unearth my strength from nature.
I will achieve personal victories – fueled by phytonutrients.
I will not let what pushes me down keep me down.
I will complete what few even try.
I will attain my full potential through plant-based nutrition.
I will never compromise the purity of my sport.
I will reach finish line after finish line, powered by plants.
I will not give up—ever.
I am a PhytoRebel. I choose to Phyt.
Follow our Airstream from race to race.
July 7-9 – Muncie, IN – Ironman Muncie 70.3
July 16 – Racine, Wisconsin – Ironman Racine 70.3
August 4-6 – Boulder, CO – Ironman Boulder 70.3
August 13 – Benton Harbor, Michigan – Ironman Steelhead 70.3
August 25-27 – Chicago, IL – Transamerica Chicago Triathlon
September 9-11 – Chattanooga, TN – Ironman 70.3 World Championships
September 21-24 – Las Vegas, NV – Interbike
October 14 – Kona, Hawaii – Ironman World Championships
November 3-5 – Panama City, FL – Ironman Florida
November 5-28 – Austin, TX – The Running Event