We are a small company with a big goal: To create clean but powerful plant-based supplements that we can scientifically demonstrate will actually improve athletic performance. Sur™ is built on the shared experiences of my family’s seven generations of farmers. Sharing natural products with the community is a family passion; I followed in my father’s footsteps and started farming in the early 1980s.
It wasn’t long before I began investigating how phytonutrients (natural chemicals found in plants) could support my athletic pursuits of hiking and cycling. I knew that a clean, plant-based product from a farm just like my own could be the answer. Sur grew from these agricultural roots, and my love of cycling, to pioneer plant-based athletic supplements. Our products are based on ingredients sourced from nature, are certified for use in sport, and are supported by real world science.
The physiological benefits from plant-based supplements are enormous, and mostly untapped. That is why we started Sur. We want to celebrate athletes who are focused on the purity of sport, share our ethos of clean performance, and want to push and exceed their limits with plant-based fueling. This is my vision for what I call “The PhytoRebellion”; I invite each of you to join and become a PhytoRebel!
My family has been discovering, researching and developing ingredients sourced from nature to improve human health for decades. After years of research, Sur is now releasing its first product: AltRed™. After using the product myself for years, sharing it with my cycling friends, and confirming with scientific proof that it also works for others, I couldn’t be more excited to bring this discovery to athletes everywhere.
Thank you for joining us in this new venture. Our independent family-owned business appreciates your support as we work to help all athletes unleash their full potential.
Jeff Van Drunen, Founder